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Digital Marketing Executive

Company: Admiral Group, Inc.    Location: Cardiff
Admiral Loans is a new and growing, fast-paced part of the Admiral Group. We launched into personal loans and car finance in 2017 and have ambitious targets for both.

We need a marketer with some experience in digital who can support us in growing volume and efficiencies from digital channels.

Main duties

Work with the Marketing Manager and eCommerce Manager on agreed campaigns and objectives which could include:
  • Day-to-day optimisation of PPC, display and social media advertising to improve KPIs like conversion rates and click-through rates
  • Testing different messaging and creatives across paid channels
  • Measuring SEO performance, and benchmarking against competitors (including link analysis)
  • Optimising and building landing pages and useful content for SEO
  • Suggesting and implementing other technical SEO changes
  • Measure our on-site conversion, and make recommendations to improve conversion
  • Implementing and measuring our AB testing programme
  • Supporting any other tasks as needed

About you

You will have experience of some/all digital marketing channels and ideally have some experience of working in marketing for a big brand, or in the financial services sector. You will also be able to handle working with a range of stakeholders in a fast-paced organisation.

In addition, you will have:
  • Good experience of using Google Analytics, bid management tools, SEO tools and/or multivariate testing tools
  • Good working knowledge of excel and able to easily summarise data and make recommendations
  • A pro-active attitude and desire to improve results
  • A strong sense of ownership
  • A keen eye for detail
  • Strong copywriting skills and good grammar
  • Adaptability and the ability to work under pressure
  • Ideally, some experience of compliance and financial promotions

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