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Head Of Content - Digital

Company: Search Laboratory    Location: Leeds

Were looking for a content marketing expert who can head up, own and shape Search Laboratory´s content offering to clients.

We market our multi-award-winning services to global and household brands across a range of different industries. As experts in online marketing, we help our clients maximise profit from their website by improving their visibility in search engines like Google. We put together a tailored strategy which will include some or all of our specialisms: content marketing, PR, technical SEO, PPC, programmatic, conversion rate optimisation and website analytics.

As Head of Content, youll look for continuous improvement in the company´s results-driven content offering. You would be managing and mentoring a team of five Content Specialists who create poignant, persuasive, fresh and relevant content that is fully tailored to meet the needs of the brand and target audience.

They have learnt how to choose the optimum medium be it a tongue-in-cheek media story, data journalism, a video, photography, graphic, blog post, product landing page and you will be responsible for instilling confidence and skills in existing and new content techniques.

Experience the successful candidate will have

  • Setting content KPIs, and for a broad range of different types of content types, be it blogs, guest posts, infographics, landing pages or creative content
  • Knowing how to adapt the tone to achieve whatever the objective be it to drive traffic, engagement or revenue
  • Knowing how to optimise our processes, and the efficiency and quality of the content we produce
  • Expertly navigating the news and digital landscapes to create content that reaches and appeals to as wide an audience as possible
  • Follow trends within SEO and content best practice, whilst understanding proven methods in relation to keywords and Technical SEO

Youll have other specialist managers and a raft of support around you. Youll be able to feed into the overall departmental vision, whilst working in a colourful and creative environment.

What you can expect in return

Our company mission is To be the best and this includes being a fantastic place to work. Were really proud to have featured in the Sunday Times Top 100 Companies to Work for List for the fifth time, and you can find frank reviews about our company on Glassdoor. Check out our Facebook page as well to get a fee of what its like to work here.

We have a broad range of benefits such as free gym membership, company pension, healthcare cash plan, free drink Fridaysand many more! If you think youd like to work at the Lab, then wed love to hear from you!

Job Type: Full-time

Salary: £30,000.00 to £40,000.00 /year