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Events Manager

Company: Sporting Group International Ltd    Location: Stoke-on-Trent

Stoke City Football Club is a professional football club based in Stoke-onTrent, Staffordshire, that plays in the premier League.

Currently recruiting for a Conference and Event Sales Manager, this is a great opportunity for someone who is seeking a role within the sports industry but more importantly passionate about sales and Events.

Job Purpose

  • The Conference and Events Manager is responsible for the sales team, whose main objective is to generate income from meetings, events and conference hire at the bet365 Stadium.
  • The role requires someone who is commercially minded with an ability to identify opportunities for revenue growth and then strategically plan to deliver on them.
  • Experience in conference and events management is essential, the ideal candidate should be able to inspire and motivate the sales team whilst overseeing all operational delivery.
  • In this multifaceted role (involving sales, financial planning and forecasting, marketing, communications and operational delivery) the successful candidate will need to demonstrate excellent communication and customer service skills and display a high level of organisational and project management ability. They should also be able to demonstrate a track record of developing efficient and cost-effective processes.

Main duties of the role:

  • To achieve sales targets and expand the business
  • Responsible for developing a sales plan to drive new business and expand the customer base by identifying and proactively sourcing new leads to maximise income.
  • Proactive account management of existing clients. Nurture relationships to build loyalty and continually monitor sales activity to actively seek ways to upsell products and services.
  • Responsibility for design and distribution of all marketing collateral including brochures, content on the Clubs website and any other agency or venue websites to promote the Club as a conference venue, ensuring a prominent presence within the industry
  • To assist in the development of a strong brand and market position for the Conference & Event Centre and achieve a reputation for excellent customer service
  • Attend various functions, conferences, shows or expos to continually promote the venue

To manage the sales team

  • Oversee the day to day Conference & event operation, effectively managing all team members to ensure that the customer’s needs are identified and expectations are met and exceeded at all times
  • Supervise enquiry handling process to ensure effective conversion rate
  • Monitor sales team’s performance
  • Development of individuals within the team

Management and analysis of information

  • Manage the sales administration function, creating effective systems and procedures for booking and administering conferences and events, streamlining processes and systems wherever possible
  • Analyse sales activity to inform business decisions
  • Provide regular financial reports
  • Contribute to budgeting process
  • Monitor and regularly review competitors to ensure that the bet365 Stadium remains competitive as a conference and events venue